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Playbooks for finding your next customers

Field notes on buying signals, lead research and enrichment — written by the team building FindyLeads.

Cover image reading Lead Response Time, how fast to follow up, over a photo of a sales rep taking a phone call at a desk

Growth PlaybooksNov 6, 202610 min read

Lead Response Time: How Fast Should You Follow Up With a Lead?

Lead response time decides whether you reach a buyer while they are still shopping. Here is what the research says about speed, how slow most B2B teams really are, and a simple ladder for replying faster.

Hamza AltafRead →

Cover image reading Cold Email Deliverability, how to stay out of spam, over a photo of an SDR working on a laptop in a bright office

Outbound StrategyNov 5, 20269 min read

Cold Email Deliverability: How Do You Stay Out of Spam?

Cold email deliverability now depends on authentication, a spam complaint rate under 0.3%, and sending only to people with a reason to hear from you. Here is what Gmail, Yahoo and Outlook require, plus a scorecard to check your setup.

Hamza AltafRead →

Social SellingNov 4, 20269 min read

LinkedIn SSI Score: Does It Still Matter for Sales?

Your LinkedIn SSI score measures activity, not pipeline, and LinkedIn now says it no longer reflects modern selling. Here is what the score means and what to track instead.

Hamza AltafRead →

Cover image reading Intent-Based Lead Generation, a practical guide for B2B teams, over a photo of a sales team reviewing a laptop together

Lead GenerationNov 3, 20269 min read

What Is Intent-Based Lead Generation? A Practical Guide for B2B Teams

Intent-based lead generation finds prospects while they are actively shopping, not just when they fit your profile. Here are the signal types, a simple scoring model, and a weekly workflow.

Hamza AltafRead →

Cover image reading Reddit SEO for B2B, why Reddit threads rank in Google, over a photo of a marketer typing a reply on a laptop

Social SellingNov 2, 20269 min read

Reddit SEO for B2B: Why Do Reddit Threads Rank in Google?

Reddit threads now sit on page one of Google and inside AI answers for many buyer questions. Here is why that happens, which threads are worth answering, and a simple score for choosing them.

Hamza AltafRead →

Cover image reading Buying Signals on Reddit, a 4-step playbook, over a photo of a marketer reading a discussion thread on a laptop

Social SellingSep 14, 20263 min read

How to Find Buying Signals on Reddit in 4 Steps

Buying signals on Reddit tell you who is shopping right now, not just who exists. Here is a four-step playbook for finding them and replying without getting banned.

Hamza AltafRead →

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